Bangladesh's brand value more than twice of Pakistan, 10 times of Sri Lanka
Bangladesh's brand value rose by a record 37% to 508bn US dollar in 2023, up from 371 billion dollar in 2022, according to Global Soft Power Index.
'Bangladesh emerges as one of the fastest-growing nation brands in the ranking, recording 37 percent year-on-year growth,' reads a report published on Global Soft Power Index 2023 by the Uk-based firm.
As per the report, Bangladesh's brand value in 2023 is 508 billion dollar, which is more than twice the value of Pakistan (232 billion dollar) and over ten times compared to that of Sri Lanka (48 billion dollar).
Meanwhile, India topped the brand value list in South Asia with a whopping 2,924 billion dollar.
With the latest ranking, Bangladesh is now the 97th Soft Power nation up from 105 out of 121 countries.
Calling Bangladesh one of the finest economies, the brand valuation consultancy said, 'The Bangladesh economy is one of the finest examples of remarkable economic development and is the World Bank's proclaimed model for 'poverty reduction'.
As Bangladesh gains global appreciation as one of the fastest-growing South Asian economies, its nation brand sees the highest increase in value and ranking within the 2023 ranking, report added.
Germany, Japan, India, United Kingdom, France, Canada, United States, Italy, and South Korea have consistently ranked in the top 10 of Brand Finance's rankings over the years.
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